Juanjuan Zhang

Education Background:Ph.D. in Business Administration, University of California, Berkeley

Research Interests:Quantitative Marketing Strategy, Incentive Optimization, Emerging Markets, Digital Transformation

Personal Website:https://mitmgmtfaculty.mit.edu/jjzhang/


Juanjuan Zhang, Visiting Professor of Marketing at Fudan University Fanhai International School of Finance, John D. C. Little Professor of Marketing at MIT.

Professor Zhang is also the China Programs Faculty Director of the MIT Sloan School of Management, and a Distinguished Visiting Professor at Tsinghua University School of Economics and Management. She also served as the Marketing Group Head at the MIT Sloan School of Management.

Professor Zhang is a leading scholar in quantitative marketing strategy, combining the latest economic and management theories with data science to optimize various business decisions. Her research frequently appears in top economics and management journals of the world, and has won numerous best-paper awards in her field, including the Bass Best Marketing Dissertation Award, INFORMS Society for Marketing Science Long Term Impact Award, and the inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world”.

Professor Zhang served as Marketing Department Editor of the world's top management journal, Management Science, and VP of the INFORMS Society for Marketing Science. She currently serves as Associate Editor of top journals such as Marketing Science.

Professor Zhang obtained a Ph.D. degree in Business Administration from the University of California, Berkeley in 2006, and a Bachelor's of Economics degree from Tsinghua University in 2000.

(Updated by July 2021)