FISF-Natural Beauty: The Industry-University-Research Center Releases Research Achievements for Financial Blockchain Technology

Release time：2025-03-10    

FISF FRC  March 10^th 2025 18:19  Shanghai

On March 4^th 2025, FISF and Natural Beauty Group hosted the research achievement release conference for financial blockchain technology at the Industry-University-Research Center. Mr. Jun Ma, Deputy Director of the Economic Department of Shanghai Taiwan Affairs Office and Secretary General of Shanghai Taiwan Investors Association, Linglin Wang, President of Natural Beauty Group, and the leaders and representatives of both parties along with Professor Charles Zhang, Deputy Dean of Academics at FISF and Director of Fintech Research Center, and Professor Zhenhua Zhang, Co-director of FISF Fintech Research Center, were all present. The release conference gave a report on the industry-university-research cooperation achievements in their current stage, and further deepened future strategic cooperation by focusing on how to implement the in-depth application of blockchain technology in the beauty and skincare industry and how to utilize AI to upgrade enterprise intelligent services and ecological expansion of the One Health industry.

FISF-Natural Beauty

Release of Periodic Report on Industry-University-Research Cooperation

Deputy Dean Charles Zhang stated that in 2024 both parties had made great achievements in financial beauty industry blockchain cooperation. By introducing one-product-one-code blockchain, Natural Beauty has granted its products “digital identities”, realizing the full traceability of the entire process covering production, circulation and sales, ensuring the authenticity and transparency of the product information, and effectively promoting the reliability that consumers are most concerned about. This is of great significance to the construction of a healthily developing ecology. He further expressed that Natural Beauty’s introduction of blockchain technology could not only have a far-reaching impact on the supply chain, but also offered great strategic meaning for future development of the group.

FISF Deputy Dean Charles Zhang giving a report on achievements

Linglin Wang, President of Natural Beauty Group, conveyed recognition of the major scientific research achievements and progress acquired by Deputy Dean Charles Zhang and his team. In the 54 years since establishment, Natural Beauty has been devoted to providing natural, safe, effective and trustworthy skincare products for consumers and bringing benefit to the many Chinese women. 2025 is a key year for Natural Beauty to step into a century-old enterprise. By focusing on “AI technology, beauty industry and One Health”, both parties have been working together to deepen blockchain financial cooperation, which is a vital measure taken by the group to embrace technology and promote industrial upgrade, and also a facilitator for building the “chain of trust” in the beauty and One Health industry. In the future, both parties will carry on their efforts in pushing forward in-depth integration of blockchain and AI to explore new development paths for the the beauty and whole health industry and provide products and services of higher quality for consumers. 

Linglin Wang, President of Natural Beauty, giving speech

Highlights of FISF & Natural Beauty Industry-University-Research Cooperation:

Core upgrade direction in 2025

Given the successful practice of granting products “digital identities” with blockchain technology in 2024, Natural Beauty confirmed that both parties would initiate the implementation of “digital identities” for its full product lines in 2025, and launch pilot projects for collaborative applications with smart contracts. The transition of “smart contracts” from a theoretical conception to actual practice was a demonstration of Natural Beauty’s course of action under the guidance of the core principle of “being testified by people, material and science”.

As stated, FISF Fintech Research Center was provided for the “intelligent AI beauty and skincare consultant” system developed by Natural Beauty with its integrated big data analysis capability, offering customized skincare solutions based on the existing skin database covering 500 million people in combination with the skin types, life habits and health data of various users. Additionally, the AI algorithm will take a deep part in product development and research, and by simulating the skin aging mechanism of Asian females, develop more cutting-edge high-quality cosmetics and effectively cut down the R&D cycle by over 50%.

Natural Beauty has always stuck to the principle of maintaining both “external beauty” and “internal cultivation”. For the purpose of organically combining the inner health and outer beauty, it has accelerated its One Health business layout, explored healthy food that suits the physique of Chinese people, and conducted scientific, systematic and gradually perfected consumer education. The Fintech Research Center will also utilize the abundant resources of Fudan University to empower the comprehensive strategic scheme of the enterprise, and realize the collaborative efficacy verification of healthy food and skincare products through blockchain technology, aiming to build a new concept of health and beauty that “emphasizes on both external and internal cultivation”.

Lingling Wang, President of Natural Beauty (first on the left), Jun Ma, Deputy Director of the Economic Department of Shanghai Taiwan Affairs Office and Secretary General of Shanghai Taiwan Investors Association (second on the left), Jichong Zheng, General Manager of Natural Beauty (second on the right), and Shijun Wang, Executive Director of Natural Beauty (first on the right)

The cooperation between FISF and Natural Beauty is not just an in-depth integration of academics and industry, but more a revolution that aims to reshape the future of the beauty industry with science and technology. Having taken a huge leap from theory to industrial practice, fintech combines supply chain finance with blockchain, and provides feasible solutions for the industry. The “Inclusive Beauty Industry Plan” jointly developed by both parties is expected to support 500 small- and medium-sized beauty salons to achieve digital upgrades and reduce supply chain management costs over the next three years.

In-depth university-enterprise integration

leading the whole industry to vigorously develop fintech research centers

After the unveiling of the “Fintech and Beauty Industry One Health” industry-university-research center, its future planning is underway. The center will focus on integrating fintech with beauty industry One Health and realizing the core values of academic research, talent cultivation and industry empowerment. FISF will leverage its advantages in finance, technology, talent and other fields and work with Natural Beauty Group and many other enterprises in various aspects, such as improving product traceability through blockchain, driving consumer insights with big data, and optimizing production procedures by artificial intelligence, so as to strengthen product quality and service level and to push forward digital transformation of the industry.

FISFFRC

FISF focuses on educating and cultivating high-end financial talents as well as financial research. It is one of the top-leading financial school with global perspectives in China. Ever since its establishment in 2016, FISF has set up several first-class institutes and centers related to finance, including FRC (Fintech Research Center), a research center studying global industries and enterprise which has gathered a number of researchers, scholars, experts and thought leaders with all kinds of qualifications from relevant industries, academic disciplines and non-government or government organizations.

Its professional and diverse international advisory committee and team of researchers, constructed by quantities of scholars from at home and abroad and renowned enterprise advisors with Professor Charles Zhang from FISF as the director and Professor Zhenhua Wang as the co-director, covers dozens of industries like finance, securities, technology, law, real estate and AI, and is dedicated to providing more professional, authoritative, sustainable and practical research for enterprise development while also building a window for international experts to cooperate and exchange with China in discovering new research and thought leadership and shaping the finance-related industry for China and the world in the future.

Projects that have already made achievements include Research on Fintech Assisting in Yiwu’s Deep Integration into the “Belt and Road” Construction; Application of Fintech in Asset-backed Securities; Research on How Blockchain Ensures the Efficacy and Reliability of Beauty and Skincare Products and Health Food; Research Project on the Feasibility and Implementation Plan of Establishing Macau International Brand Exchange; Research on Big Data, Fundamentals of Listed Companies, and Prediction of Stock Price Changes, and so on. Among them, research on the construction of fintech industry ecological chain and on fintech assisting in Yiwu’s deep integration into the “Belt and Road” construction has acquired significant achievements in Shanghai and the Yangtze River Delta region.