2025 Joy of Finance Public Service Campus Tour is Successfully Held at Fudan University | RC

Release time：2025-09-23    

On September 19^th, the Handan Campus of Fudan University was immersed in a heated atmosphere. Guided by Shanghai Financial Risk Prevention and Disposal Coordination Mechanism (Shanghai Municipal Office of Financial Work, Shanghai Local Financial Supervision Bureau, Shanghai Municipal Public Security Bureau, People's Bank of China Shanghai Branch, Shanghai Securities Regulatory Bureau) and jointly hosted by Shanghai Financial Stability and Development Research Center, Yangpu District Commission of Science and Economy, and Fudan International School of Finance, the “2025 Joy of Finance Public Service Campus Tour - to safeguard financial rights and empower better lives” was successfully held. Particular participating institutions included: PICC, Ping An Insurance, AIA Life Insurance, China Everbright Bank, Bank of Jiangsu, ICBC-AXA Life Insurance, AXA Insurance, Ant Group, and Great Wall Changsheng Life Insurance.

The event aimed to raise the awareness of university students, faculty and their families of guarding against illicit financial activities and protecting the safety of public property, which attracted a number of Fudan teachers and students to take an active part. At the launch ceremony, Yaowu Xu, Director of Shanghai Financial Stability and Development Research Center, stated that in the era of information and intelligence, university students stood at the forefront of digital finance, enjoying convenient services while also facing more concealed financial risks like illegal campus loan scams, online frauds and AI-powered impersonation scams. Financial quality has become a compulsory for youngsters to establish themselves in society. Solid financial knowledge and keen risk awareness serve as both a protective shield for personal properties and a cornerstone for long-term life development. He called on students to be discerning financial consumers, empowering financial communicators, and forward-looking financial stewards, who can make financial knowledge more tangible and engaging through diverse activities.

Yuejiang Li, Secretary of FISF Party General Branch, pointed out in his speech that financial quality is one of the essential core competencies for contemporary university students. Therefore, FISF has long been dedicated to financial talent cultivation and financial knowledge popularization. This event introduced professional financial institutions into campus and built a high-quality of learning and exchange for teachers and students, which was helpful for them to have a close look at financial practice and enhance financial safety awareness and prevention capabilities. Taking this event as an opportunity, FISF will carry on its financial education and help teachers and students build a healthy financial mindset and protect their personal properties.

The event invited student representatives to put on a wonderful finance-themed performance. Students from Fudan Hiphop Club integrated financial security knowledge into youthful and vital artistic creation, which drew a hearty round of applause from the audience. After the performance, the much-anticipated bike unveiling and riding activity officially started. Riding participants set off from Fudan International School of Finance and followed a route that passed by campus landmarks like Guanghua Tower, Xianghui Hall, the Statue of Chairman Mao and School Motto Monument, posing for photos at various check-in spots. The riding team not only made a vibrant splash of color on campus, but also spread the concept of “financial security” all over the campus, attracting many teachers and students to stop, watch and snap.

Meanwhile, the financial bazaar organized on the south lawn of Guanghua Tower was crowded with people, as a public service campaign focusing on financial consumption security was in full swing. Nine financial institutions, namely PICC, Ping An Insurance, AIA Life Insurance, China Everbright Bank, Bank of Jiangsu, ICBC-AXA Life Insurance, AXA Insurance, Ant Group, and Great Wall Changsheng Life Insurance, promoted the identification method of illegal financial activities, personal information protection techniques, the concept of reasonable investment and consumption and other financial security knowledge in multiple forms such as setting up consulting desks, displaying promotional boards, issuing promotional brochures and holding interactive games.

On the event site, participating guests, school teachers and students as well as local citizens show a high level of enthusiasm. Many students gathered round the reception desks of various financial institutions to actively inquire about their financial puzzles and join in interactive activities. Student Wang from Fudan GBF said the activity not only raised his awareness of “resisting petty gains and guarding against financial scams”, but also reminded him of his major. He wished to popularize financial security knowledge to more people with his professionalism in the future to prevent financial scams and help everyone keep their “money bag” safe. A teacher claimed that the activities in the bazaar were innovative and practical, enabling both teachers and students to learn about financial knowledge in a relaxing atmosphere, and contributing a lot to strengthening people’s financial quality.

By creating immersive, interactive and youth-oriented experiences, the successfully organized 2025 Joy of Finance Public Service Campus Tour has integrated financial knowledge into campus life and effectively boosted the knowledge and skills of Fudan teachers and students in financial security prevention. The hosts, participating financial institutes as well as Fudan teachers and students all expressed their hope to start from this event and constantly extend the breadth and depth of financial knowledge popularization to create a transparent, secure and sound financial environment and inject lasting impetus for the increase of national financial literacy and protection of a beautiful life.