[Gleaning Book Club] A Dialogue with Dani, Former Overseas Director of Huawei: “A Life-Death Lesson” for Chinese Enterprises Going Overseas Hidden in A Journey Overseas | Info

Release time：2025-05-26    

FISF MARCOM  May 26^th 2025 19:45  Shanghai

On the afternoon of May 23^rd, FISF [Gleaning Book Club] and Book Launch of A Journey Overseas was held in Shanghai Reception Room on Viking Cruise. Dani, Author of A Journey Overseas and Former Director of Huawei Overseas Business, and Shuaibo Shen, a Bilibili Million-follower Finance Creator, came to the site and brought an in-depth sharing about Chinese enterprises going overseas. Jiajie Xu, Director of FISF Marketing Promotion Department and Project Director of Fudan Financial Investment Course, hosted this activity.

For the debut of his new book A Journey Overseas, Author Dani shared his insight on the topic of “going overseas”, which aroused waves of resonance of both online and on-site audience.

Staged breakthroughs:

Enterprises going overseas need to go through different stages from 0 to 1, from 1 to 10 and to 100, each with unique challenges and strategies. The initial stage needs balanced marketing and compliance; while the middle to late stage requires technology innovation and cross-culture management to realize the transition from survival to leadership.

Large customer base strategy:

By keeping close relations to its large customer base, Huawei has achieved referral funnel explosion and market breakthrough. Such strategies not only enables Huawei to get a firm foothold in the global market but also offers reference for other Chinese enterprises.

Organizational vitality and sense of mission

In face of the complexity and variability of the international market, the organizational vitality and sense of mission of an enterprise are of great significance. The struggle and persistence of Huawei people in overseas markets are just a demonstration of this spiritual strength.

Long-termism and global perspective:  

Going overseas is not just to look for a way out and more opportunities, but more a key channel to increase an enterprise’s global competitiveness. Chinese enterprises need to be equipped with the spirit of long-termism, as a real globalized enterprise must look beyond short-term benefits, enhance its cross-culture communication and management skills, and make plans for future development from a global perspective.

In the dialogue link, the host Jiajia Xu exchanged opinions with Shuaibo Shen and Dani on topics of A Journey Overseas and “going overseas”. Dani shared his original intention of creating the work and the story of Huawei going overseas mentioned in the book, and Shuaibo Shen talked about his feelings when reading the book and the plots he liked most. Both parties discussed the most difficult points and key elements for enterprises going overseas. At the event, the news was announced that A Journey Overseas would be adapted into a game! In the end, a Q&A and interactive activity was held for on-site and live streaming audience, followed by the link of taking group photos, successfully bringing the whole event to an end. 

At this book club, FISF conducted synchronous live streaming online respectively on its official WeChat account, JD Books and DookBook, gaining over 10 thousand live streaming traffic.

Next up:

At the beginning of June, FISF [Gleaning Book Club] will bring a heavyweight sharing given by Shang-Jin Wei, Editor-in-chief of Fudan Financial Review and Tenured Chair Professor at the School of Business and School of International and Public Affairs, Columbia University. The on-site audience will have the chance to make in-depth exchange and discussion with Professor Wei upon hot topics in the field of international finance.